Social Media Marketing Trends That Will Dominate 2017

Social Media Marketing Trends That Will Dominate 2017

Every year, I build predictions regarding what the approaching year’s potential developments within the world of social media marketing. and each year, I even have to remember and chuckle in the slightest degree the those that claimed social promoting was simply a fad-as very little as a couple of years agone.

It’s clear currently that social media promoting is here to remain, and its huge endurance is as a result of one key characteristic-the incontrovertible fact that social media keeps evolving. It responds to new technical school like mobile devices, perpetually exceeds users’ expectations, and competes at intervals itself to bring us a lot of and higher options.

So what will 2017 have future for us social media marketers?

1. Snap’s Evolution can lead to attention-grabbing New Opportunities.

First up, I’d wish to mention the large evolution Snapchat-now referred to as Snap-has undergone, and whereverit’s going to be headed within the future. Already, Snap has remodeled user expectations and major trends within the social promoting world. It’s helped bring back a a lot of moment-focused read of communication, resulting in a lot of in-the-moment and live content, it’s expedited a lot of mobile-centric app developments, and it’s introduced vertical videos into the thought. But now, it’s trying to develop merchandise outside its main means that of exchanging messages, introducing real-world glasses to assist users capture first-person visual info. Expect massive things from this recently-renamed company in 2017, and big promoting opportunities to travel together with them.

2. Twitter Fatigue can Worsen.

Twitter isn’t doing therefore hot. individuals are predicting the death of Twitter for the past few years, however I’m not here to mention whether or not or not Twitter’s planning to survive another year (it most likely will). Instead, I’d wish to illustrate one potential issue for the app’s decline, what I decision “Twitter fatigue.” Twitter designed itself on quick, bite-sized updates, however this results in a barrage of each incoming and outgoing tweets. This was novel and exciting initially, however currently users ar getting down to crave one thing different-bigger, a lot of elaborate, a lot of attention-grabbing items of content that roll out slower, like once per day. you’ll be able to see this trend grasping already in platforms like Instagram.

3. Users can Crave additional Vicarious Experiences.

People are getting down to demand social media as a passage for additional vicarious experiences. It’s now not enough to post your sentiments concerning associate degree event; you have got to point out your users what it’s wish to be there. you’ll be able to do that with things like live video, 360 pictures and video, and even simplyadditional period of time posting. the concept is to create your users desire they’re a real a part of the expertise, as it’s evolution.

4. New Areas of Communication can Emerge.

Historically, social media existed as the simplest way for individual individuals to speak on-line. once brands caught on, it conjointly became the simplest way for brands to talk to and advertise to shoppers. But now, social media is evolving in new communicative areas. Some platforms area unit giving suggests that of client service, increasing the importance and interactivity of exchanges between brands and shoppers. Others, like Facebook, area unit delving into additional skilled communication. Expect to check additional diversity here as additional brands catch onto the potential.

5. a billboard Renaissance can Occur.

Organic visibility has been declining for a moment currently, as platforms strive job to individual users over firms and organizations. however the secondary profit for social platforms is that it forces a lot of firms to dabble in paid advertising. exaggerated competition and pressure to become (or remain) profitable have additionally forced social platforms to come back up with a lot of ingenious and inventive advertising choices for businesses. the mix of those factors might cause a replacement advance in social media advertising in 2017.

6. Inspiration and Imagination can Become trendy.

Practical posts get lots of client attention. showing emotion charged posts have a bigger chance of current virally. however sacred and ingenious posts square measure commencing to build their appearances as even stronger candidates for social media success. These square measure usually inventive in nature, giving users one thing “pretty” as critical one thing pragmatic or reactive. It additionally forces a separation from any quite company positioning or subdued advertising, giving users one thing really valuable. In 2017, it’ll be valuable to forgo some pretense here, and simply post stunning pictures or sentiments.

7. Brands can opt for Social Platforms consistent with Survival of the Fittest.

Every year, new social media platforms emerge to do and disrupt the establishment or notice their place among the heavy-hitters of the social media world. however clearly, entrepreneurs and marketers can’t climb on each single platform that comes on. Instead, in 2017, we’ll see a lot of of a trend toward refinement; instead of outlay equal effort on 5 completely different platforms, a lot of businesses can notice one platform that works particularly well for them, and slim their specialise in it. As a result, we have a tendency to might even see bigger stratification between the key platforms of our era.

These square measure a number of the foremost vital trends I forecast for social media in 2017. It’s about to staya robust branch for any content or SEO strategy, and may be a must-have for any business trying to promote themselves on a stinting budget.

You don’t ought to incorporate of these trends into your strategy for the approaching year, however there’s a decent likelihood you’ll stand to profit from a minimum of dabbling and experimenting with them.

Top 5 Trends To Driving The Future Of Marketing

No doubt, marketers always dive into the future to predict the next big trend that boosts their brand to the next higher level. You should shape your marketing strategies to keep them updated and healthy, so, it can work for your business. It is a little bit complex to understand but not impossible of course. It’s almost the end of the year and it’s high time to focus on your efforts. With this keep in mind, plan something new and big for the upcoming year and these top 5 trends mentioned here helps you in driving the future of marketing.

Mobile Will Hit A New Milestone: Yes, you heard it right, mobile is the new future of marketing that allowed you to expand your business and drive more sales and traffic. So, this year you should also shift your focus from screen to mobile now to touch the new heights in your business.

Content Will Remain King: Needless to say, Content is, was and will remain the king of marketing. It grabs the attention of search engines and visitors as well to your website. In the coming up year, you have to be more focused on the quality content because this is the only thing that takes you to the success.

Customer Experience Still Matters A Lot: No doubt, customers now have more options than ever before and drive them to your website totally depend upon their experience, which still matters a lot. So take a little bit extra pain to provide best and never before customer experience, which holds them to your business for a longer time.

Social Media Becomes The Next Internet: Nowadays, everyone is online and social media platforms now become the integral part of our lives. If you want to get the ball in your court in the coming up year, so, take the help of social media because it will give you the best result than ever.

Brand Must Get Really Personal: Building a professional relationship with the customer is the one thing and understanding their need and do best to fulfill them is another, so, you should focus on it. This year brand must get really personal, so, it can win the loyalty of the customer and give them a reason to get connected with you.

What to Look For in Video Marketing Strategy

Statistics has recently emerged in the marketing arena which is making buzz in the market is how the use of photography can change the dimension of promoting. The stat. report says the difference between companies who use photography and video tool as the promotional strategy and who is not, the difference on conversion strategy is as amazing as 400%. Have a look at the blog that is a tell all on marketing strategies based on video shooting and photography.

Strategies Describing Video Related Marketing

The video marketing strategy can be diversified into two basic sectors. These are:

  1. Voice Over and Script Writing- The first thing, all should be remembered a good script is very much necessary while you are going to make video based on a promotional strategy. If you can do it all by yourself then nothing is better than it. If you cannot do it all by yourself whose help you are going to take? Now come in the scene, the specialists from marketing companies. Yes, there are here to help you with all their professionalism and intelligence.
  2. Get Some Knowledge by Yourself- Indeed, these marketing specialists are here to help you. But getting some information is not bad at all for you. The professional marketing specialists can create five or six bullet points per thirty seconds for you. This is the basic of creating advertisement related video. It is basically a rough outline that will show you a basic direction regarding where your video is going. In this way, the merchandising specialists can create the final script after creating a collaboration with you.
  3. Support through Professional Voice Over- A good marketing team can help you with professional voice overs as per the need. Whether you are seeking online presentation or in television or radio commercial, you can depend on these marketing specialists who has professional people on voice over field.

Is Video Can Make or Break Marketing Campaign

Creating your identity and communicating to clients are the two basics of marketing. Crating the most visual picture that can amaze the clients is the prime point of marketing. Visual is an excellent opportunity for creating a powerful impact on potential customers and leads.

  • Why Would You Love to Go Visual? Creative contents and excellent visual pictures are the two best combination of creating video marketing strategy. If you look at Facebook walls of different companies you can see all by yourself, they have given importance to both visual and content strategy.
  • Use the Website for Promoting Purpose- Website is the ideal place for creating visual marketing strategy. You have the place all by yourself, ornate your website with great visual along with marvellous design and informative content.

Best Marketing Tips For Boosting Travel Agency Business

Travel Agency Business – It is one of the leading businesses in today’s competitive world in generating revenue and providing unique customer service. But still few newbies are struggling to stay in the huge market place. So those new comers should adopt new strategies and ideas to attract new customers.

Here are few unique and new marketing tips for travel agency business.

1. Grab Customer’s Attention By Exclusive Offers

One of the simplest ways to increase the Return on Investment is adding exclusive offers to the new customers. For example; Offer candle light dinner for the couples or give special discount for the regular travelers. To do this in an effective way, you really need to know the personalized information about your clients. This strategy will be more effective if you use in unseasonal days.

2. Extend Your Network

This is one of the exclusive strategies to grow your business with partners to explore yourself. Business partners can join hands with you to reach new customers, new marketplace and many more. But still it is quiet difficult to make a new partner, it mainly demands for loyal and mutual understandings. If this strategy works out means you can expect better ROI.

3. Promote your product/Service in an unique way

Don’t follow your competitors, set a unique idea or provide or a customer friendly service because Customers Are King! Ask them to write review about service and allow them to share their personal experience in the social media platform. This can more effective since they will feel happy to be asked for experience and meanwhile you will get valuable information. This can helpful in creating unique ideas.

4. Don’t Be A Seller!!

Always don’t think to target the new customers and offering them special offers. You should give more attention towards existing customers also. As per the survey, more than 70% of existing customers will be ready to buy your service compared to new customers. So try to establish a communication with them by sending personalized mails, frequent updates about your service and many more. But it should not be annoying to them.

5. Connect With travel niche

One most common way to get succeed in the travel agency is establishing yourself in niche market. It doesn’t need to be complicated or rare market place. This means you are selling new thing that no sells or that your product is unique. So specialize in a certain demographic area, type of business, destination and so on.

6. Build Social Media Platform

Nowadays most of the people get united on social media platform and communicate with the people, share their experience and reviews…etc by posting pictures, videos or status. This information can be utilized by travel agencies to promote their service and encourage them to follow you. So use this simple strategy to get more conversion rates.

Expand Your Business with College Marketing Companies

Previously, print media was considered to be the most suitable way of marketing. With the change of time, the marketing strategy also changed. Most businessmen are choosing digital marketing to reach customers all over the world in a short span of time. However, you need to spend a good amount of money on digital marketing. If you want to endorse your brand in a promising way, and within your budget, then choose college marketing.

It was thought that the college students have a very limited budget and they were unable to splurge on items. However, the scenario has changed in the last few decades. A recent study has stated college students have a good amount of money to spend, and if they are properly convinced, they can buy a product that they do not need.

Today’s students are the future customers. If brand loyalty is developed at this stage, a company can create a life-long customer. However, the difficulty lies in convincing the customers. Students are educated and well aware of the recent market conditions. They would like to know each and every detail of the product or service and why they should buy it. It can be done in a suitable way with college marketing, where the college students arrange campaigns, quizzes, and various other activities to endorse the product. They are spreading your brand’s message to other students on or near the campus.

Attracting the attention of the students is one of the challenging tasks. College marketing companies are the only way to effectively attract a student’s attention. Professionals need to quickly convince students and make them interested in the product. If the students are satisfied with the product, they will ask others to purchase the products and thus, the customers will also participate in campus marketing indirectly.

Promotion among students requires certain techniques, as well as strategies which can be planned by the marketing experts. An experienced campus marketing company can help you because they are familiar with all the effective strategies to make the event successful.

Some techniques that they follow are:

  • A marketing agency first analyzes the market. They collect information regarding class schedules, as well as the students’ preferences, in order to get calculated outcomes.
  • As stated earlier, attracting the students is the most difficult task. It can easily be done by choosing the most talented student as the brand ambassador.
  • Advertising through the college media, like the newspaper and magazine, can help the promotion reach every corner of the college.
  • Arranging some games and competitions can help to build a strong relationship between the students and the professionals. Moreover, it also helps to strengthen the base of the business.

Whether you are starting up a business or want to launch a new product or service in the market, then get assistance from the professionals of a college marketing agency. To learn more about this, browse through the online site. Set yourself apart from others with college marketing.